From: <Aftermarket Ink Vendors>
Subject: Aftermarket Ink: Vendors, Issues and Market Complexity:
Date: Sat, 14 Oct 2006 04:41:41 +0300
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      <P><FONT face=3D"Arial, Helvetica, sans-serif" size=3D2><SPAN =
class=3Db18b><FONT=20
      color=3D#006633 size=3D4><B>Aftermarket Ink: Vendors, Issues and =
Market=20
      Complexity</B></FONT></SPAN></FONT></P>
      <P>More than 350 million aftermarket inkjet cartridges were =
shipped=20
      worldwide in 2004, and that number is expected to more than double =
by=20
      2009. This enormous market and its strong growth potential have =
attracted=20
      numerous industry players. While there are literally thousands of=20
      aftermarket inkjet cartridge vendors, very few of these companies=20
      manufacture their own ink. Given the growth of the aftermarket =
inkjet=20
      cartridge market, it is no surprise that the market for =
aftermarket bulk=20
      ink is also thriving. Lyra forecasts that worldwide shipments of=20
      aftermarket bulk ink for use in desktop inkjet printers will grow =
at a=20
      compound annual growth rate (CAGR) of 11 percent between 2004 and =
2009.=20
      Meanwhile, worldwide shipments of OEM ink for use in desktop =
devices will=20
      grow at a 4 percent CAGR over the same period.</P>
      <P><B>The Aftermarket Bulk Ink Market</B></P>
      <P>It took approximately 7.7 million liters of ink to fill all of =
the=20
      aftermarket cartridges that were shipped worldwide in 2004. Lyra =
forecasts=20
      that this number will increase to 13.2 million liters in 2009. =
While the=20
      majority of aftermarket bulk ink will be used in non-OEM =
cartridges (both=20
      compatible and remanufactured), shipments of aftermarket ink for =
refilled=20
      cartridges (those refilled by a retail refill shop or a =
do-it-yourself=20
      refill kit) will grow at a higher annual rate through 2009 (see =
Figure=20
      1).</P>
      <P><IMG height=3D240=20
      =
src=3D"file:///D:/Temp/New%20Folder/AftermarketInkVendors_files/mht1.jpg"=
=20
      width=3D375><BR clear=3Dall>Figure 1: Worldwide aftermarket bulk =
ink=20
      shipments, 2004-2009.</P>
      <P>&nbsp;</P>
      <P><B>Top Manufacturers</B></P>
      <P>Unlike the inkjet cartridge aftermarket, which is still quite=20
      fragmented, the aftermarket bulk-ink industry is comprised of a =
few=20
      top-tier players, with several second- and third-tier players =
vying for=20
      additional market share. Aftermarket ink manufacturers typically =
license=20
      various distributors to sell their inks to domestic and foreign =
cartridge=20
      manufacturers and retail refill stores. Lyra Research estimates =
that the=20
      two largest aftermarket ink manufacturers are .......... and =
..........=20
      (see Figure 2). Similar to any other growing industry, the =
aftermarket ink=20
      business has also attracted a number of smaller companies that =
make up the=20
      =93others=94 category in Figure 2.</P>
      <P><IMG height=3D250=20
      =
src=3D"file:///D:/Temp/New%20Folder/AftermarketInkVendors_files/mht2.jpg"=
=20
      width=3D270><BR clear=3Dall>Figure 2: Worldwide aftermarket bulk =
ink=20
      shipments, by manufacturer, 2004.</P>
      <P>The aftermarket bulk-ink industry is truly a global industry. =
The five=20
      largest suppliers are based in three different geographic regions. =
In=20
      addition, each of these suppliers has a global distribution =
network that=20
      allows it to sell products almost anywhere in the world. </P>
      <P><B>Market Complexities</B></P>
      <P>The aftermarket bulk-ink market is extremely complex. =
Aftermarket ink=20
      manufacturers must develop hundreds of compatible inks without =
infringing=20
      OEM patents. While inkjet printer OEMs have yet to file=20
      patent-infringement lawsuits against aftermarket ink =
manufacturers, ink=20
      makers are still under considerable scrutiny. As the aftermarket =
continues=20
      to increase its share of valuable cartridge revenue, OEMs have =
become more=20
      vigilant in searching for products that infringe their =
intellectual=20
      property and more aggressive in filing lawsuits when they find =
products=20
      that do infringe.</P>
      <P>In March 2005, HP filed suit against cartridge remanufacturer=20
      LaserCycle/InkCycle, claiming that the company used inks that =
infringed=20
      three of its patents. One of the patents was related to the amount =
of=20
      alcohol contained in the ink, while the other two patents were for =
methods=20
      of preventing color bleed in multi-ink printing systems. The =
lawsuit was=20
      eventually settled out of court, with the remanufacturer agreeing =
to pay=20
      HP an undisclosed sum.</P>
      <P>In October 2005, HP informed Cartridge World North America that =
the=20
      company was using inks that infringed some HP patents. While HP =
did not=20
      file a lawsuit, the company is working with Cartridge World to =
resolve the=20
      problem.</P>
      <P>Lyra speculates that HP has chosen to focus on aftermarket =
cartridge=20
      vendors and retail refill franchisors instead of their ink =
suppliers=20
      because the companies that supply LaserCycle/InkCycle and =
Cartridge World=20
      with their ink may be located outside the United States. A lawsuit =
against=20
      a foreign-based ink company could prove expensive and the outcome =
could be=20
      too uncertain for HP=92s tastes. By going after cartridge =
remanufacturers=20
      and retail refill franchisors, HP is still able to indirectly =
impact=20
      aftermarket ink manufacturers. A well-publicized lawsuit makes =
other=20
      aftermarket cartridge vendors wary of becoming a target of =
litigation and=20
      more likely to seek out inks that are noninfringing. In fact, =
after HP=20
      notified Cartridge World that its inks infringed, one of Cartridge =
World=92s=20
      competitors, Caboodle Cartridge, made plans to switch ink =
suppliers.</P>
      <P>Aftermarket ink makers not only must avoid infringing OEM =
patents, they=20
      also must make a dizzying variety of ink formulations. inkjet =
printer OEMs=20
      claim that each cartridge SKU contains ink that has been =
specifically=20
      formulated for a particular printer model, a feat that aftermarket =

      manufacturers must be able to match if they wish to remain =
competitive.=20
      Lyra estimates that 79 different cartridge SKUs represent 85 =
percent of=20
      the worldwide inkjet cartridge market, and each cartridge SKU has =
a unique=20
      ink formulation. In the case of tricolor and photo cartridges, =
there are=20
      three different ink formulations for each cartridge.</P>
      <P>In order for an aftermarket ink manufacturer to offer inks that =
are=20
      compatible with all the cartridges available, it would have to =
produce=20
      more than 120 types of ink. Retail refill franchises such as =
Cartridge=20
      World and Caboodle Cartridge advertise that they stock 150 =
different types=20
      of ink, enabling them to refill any inkjet cartridge that a =
customer might=20
      bring in.</P>
      <P>Now that inkjet printer OEMs have begun branding their inks, it =
is=20
      likely that we will see aftermarket ink manufacturers begin to =
focus more=20
      on promoting their own brands. .........., for example, has =
developed a=20
      line of Benchmark-branded inks for use in certain HP cartridges, =
including=20
      those that contain HP=92s Vivera inks. The company has also =
announced its=20
      xxxxxxxx inks for use as an alternative to Epson=92s UltraChrome =
pigmented=20
      inks. .......... has developed a line of xxxxxxxx for use in HP =
cartridges=20
      that contain Vivera ink. Just as Intel=92s =93Intel Inside=94 =
advertising=20
      campaign lent credibility to the processors found in many desktop =
PCs,=20
      remanufacturers may use branded inks to lend credibility to=20
      private-labeled aftermarket inkjet cartridges. While =
private-labeling=20
      remanufactured ink cartridges has given the industry some needed=20
      credibility, ink branding may give the industry a further boost.=20
      <HR>

      <P><EM>This information is excerpted from Lyra=92s Hard Copy =
Supplies=20
      Advisory Service (SAS). The SAS provides forecast numbers for =
toner and=20
      ink cartridges and various types of media. For information on how =
this=20
      valuable business tool can help your company succeed, please call =
Brian=20
      Jones at (617) 454-2641.</EM></P>
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